Denim dreams. Part 1. (How it all started.)

 

I wanted to make real workwear back then! I liked the rugged 1950’s look – a bit worn and baggy. I bought torn and wasted second-hand jeans and re-made them to fit me and my own body size. It was the late 80’s. I was told it was the “original look” to have, and I wore it in layers together with cotton turtlenecks, worn denim jacket and a oversized blazer. All on top of each other. I was happy. Read more

Can denim jeans be made bespoke?

 

We often get that question. “Don’t you need a factory to make jeans?”

Well… No.

It’s all about making the right fit. Understanding the material. Getting the right fabric. Having a powerful industrial sewing machine – mine is from the 1970’s. And a good steam station. But a factory? I always skip that one. Read more