Grading. Making garments larger and smaller. The DNA of fashion retail. To fit and please a vast audience of eager consumers, that just can’t wait to get hold of your fantastic designs! But there’s just a problem – they want their size.
“Which size are you?” That’s the standard question asked when we step – or log – into a store. Why is that? Because that’s the very specific way we label and sort all of those already-made clothes hanging (or stacked) there. We are supposed to fit into the clothes. Not the other way around. We have to be a size! Or… do we?