Choosing colors

 

As a kickstart for even more colors in our bespoke tailoring I’m making a men’s cotton jersey Electric Blue Cobalt Turtleneck for the Bespoke Era project.

Choosing colors can be really hard! But then again, one have to start somewhere, right? And then continue the journey. The idea here is to go for colors that match the rest of the collection – or your wardrobe – and will boost the other items planned, or already made. Read more

The light striped summer jacket!

 

Finally, after photographing and prepping, the Striped Light Summer Jacket is ready to leave the studio for extensive testing by Alexander. I wonder if it will pass the test before being put into production? There are multiple considerations in our own new products’ testing. (Overall use, practicality, movement, detail functionality, travel and packing, durability, comfort…) Otherwise it’s back to the “drawing-board” for adjustments. Even the smallest details. We want only the best for our customers! Read more

Why Haute Couture infused luxury brands could be harmful to your creativity.

 

We are meant to believe that luxury fashion brands are the highest level of craft. Or design. Or maybe both. We are also in some way lead to believe that these brands suffer – that there aren’t enough customers to keep them going. That they need to cut down on craftsmanship. I think this story constantly told, and believed, could be harmful to your own creativity. Why? Let me try to explain. Read more

What is a sewing machine? (And why should I care?)

 

Most people don’t have one nowadays. But maybe your parents or grandparents had one? What did they do with it, and why don’t we use them anymore?

A sewing machine is actually a wonderful thingy used for stitching your individuality and comfort together with. Just like that. Individuality and comfort. And also, a method to accept that you are more interesting (and important) than a concept someone far far away decided to impose on you. Read more