What is a sewing machine? (And why should I care?)

Most people don’t have one nowadays. But maybe your parents or grandparents had one? What did they do with it, and why don’t we use them anymore?

A sewing machine is actually a wonderful thingy used for stitching your individuality and comfort together with. Just like that. Individuality and comfort. And also, a method to accept that you are more interesting (and important) than a concept someone far far away decided to impose on you.

Our grandparents knew that. We have sadly forgotten. Nowadays most people believe that if they don’t fit into a garment found in a store – or don’t even like them – there’s something absolutely wrong with them. The idea is, that we in some way don’t “get it”, or, god forbid, maybe don’t try hard enough to “be it”. We all seem to think that we actually should fit into an imaginary box, so far-out in its absolutely limiting concept, that we more or less have started to believe it. Literally. That we all must be as one. Ruling out as much diversity as possibly.

With a sewing machine you could really change all that! Making things fit you instead of the opposite. Take control. Having fun! And, once and for all get rid of the concept of not being able to “fit in”. We can all be individual! Yes! And a sewing machine could help you get there. Let’s start the process! Right?

– Sten Martin / DTTA

Can denim jeans be made bespoke?

We often get that question. “Don’t you need a factory to make jeans?”

Well… No.

It’s all about making the right fit. Understanding the material. Getting the right fabric. Having a powerful industrial sewing machine – mine is from the 1970’s. And a good steam station. But a factory? I always skip that one.

I think it’s important to understand the history of a garment – technique, aura, feel and facts – before you create a newer own version. You want people to get onboard with your process to be able to appreciate your vision, right? Make them comfortable before you bring in the new. Correct?

I’ve been making denim garment since the 1980’s. I think we could try to experiment a bit with them now after 30+ years. Or should we just continue with the classics? What do you think? What’s next?

– Sten Martin / DTTA